Our Theme Is To Be

by placers on March 29, 2024 in Outside Insights


Every year at Placers we pick a theme that’s more than just a word – it’s our rally cry and our shared vision. Choosing our theme is a team sport that we all participate in by throwing different ideas into the mix. To help us brainstorm we consider key questions like: What do we need to be in the year ahead? What are our goals and what changes are needed for us to achieve these goals? Are we living our brand promise of being a coach to the workforce and a consultant to the businesses? Are we being competitive? Are we truly providing value?


A good theme can make all the difference. 


Take 2008 for example – our theme was a grand road trip. We were cruising along, dreaming of Florida’s sunny shores, and then… the recession hit. We found ourselves parked at a metaphorical truck stop in North Carolina for two whole years. Of course, we eventually reset and chose a new destination.


Jump to 2022, our theme was “Atomic Habits” – inspired by James Clear’s popular book of the same name. The idea? Improve just 1% every day, in every role we play. It’s incredible how those tiny gains add up, making a real difference in our lives, the lives of those around us and our communities as a whole. I dig into this topic and in the Nth Degree chapter of my book, Outside Insights. Check it out here!


2023 was a tough year for Placers when we had a senior leader pass away suddenly. Regardless of how good, strong or resilient your business is – a mid-market company feels this loss deeply. Like a rock skipped on a pond, the ripple effect never seems to end no matter how much you will it to. To guide us through, our team landed on the word “Be” as our 2024 theme.


More than a simple word, “Be” was about being present, being true to our values, and being ready to adapt. “Be” opened up new ways for us to think about who we are and how we move through the world. It’s about embracing change and finding opportunity in every moment.


When we operate under the spirit of “Be”, we are dynamic, we embrace change, we don’t fight to keep things as they are.


Consider the concept of “Be” against the concept of “Have”. To “Have” inevitably comes along with the fear of loss. But, life and business are dynamic and fluid – we can’t avoid change and thus can’t avoid some degree of loss. The concept of “Be” embraces this notion and, more importantly, calls on us to recognize new opportunities that may be hiding in plain sight through this loss.


So, what’s your word for 2024?


My word is ‘FOCUS.’ I need to keep “the main thing, the main thing”, as the saying goes.


I have a lot to give and like to explore new and creative programs, concepts and ideas. For me, “FOCUS” is about keeping an eye on the ball and paying attention to what is most important. This year, its guiding Placers along its next growth journey and simply making sure I take care of myself – self care, eating right, sleep and hydration are critical for me to run as hard as I prefer. At the end of the day, self care allows me to be there for those around me and do right things the right way.


Until next time, friends.


Our book is now available as a paperback, hardback, and Kindle on Amazon. We hope you will check it out here!

If you enjoyed this article, I recommend reading these past Outside Insights posts:

The Energy Vampires: Navigating The Draining Forces in Our Lives

Do You Have a Career Agent? You Should

Taking Control of Your Career in 2024: A New Beginning

This Outside Insights blog brought to you by my Life Plan Review. If you’re looking for the life you want and have a goal or two to get done and your looking for accountability in a community click here for more information.

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Placers ‘Acts of Kindness’ Promise To Job Seekers and Businesses


Placers provides career coaches, job agents, resume writing, and interview preparation services for job seekers. We are the coach to the workforce.


We have vacant roles at the professional level as well as temporary work, temp-to-hire positions, direct-hire openings, and contract work. We have employment opportunities at all levels that solve employment challenges in the present.


Placers is also the consultant to businesses. Companies that would benefit from a revitalized 90-day business plan should contact us.


Placers has been an industry staffing leader for 51 years. Leading is about service. Leaders are positioned to serve. It’s one of our differentiators. It’s our promise to serve.


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