Category: Outside Insights

2020: The Year You Refuse to Settle

by placers on January 10, 2020 in Outside Insights


The start of the year holds so many feelings – gratitude after time spent with loved ones, perhaps a little melancholy as we settle back into the routine of things, and a hell of a lot of inspiration to make the new year the best it can be. No matter what your unique goals are, […]

Advice I Would Give My Younger Self

by placers on December 20, 2019 in Outside Insights


Where will you be two years from now? How about 20? What short-term and long-term goals are you currently working towards? About 19 years ago, at age 32, I put it all on the line and became the fourth generation in my family to take the entrepreneurial plunge when I started my first company – […]

Why My Holiday Begins with Washing the Walls

by placers on December 9, 2019 in Outside Insights


Every December since 1993, I take my mother to lunch on her birthday for two to three hours of uninterrupted time. Just her and I catching up on life, sharing stories, and enjoying each other’s company.   In preparing for this year’s birthday lunch, I’ve been reflecting a lot on the woman she is and […]

Outside Insights: The Importance of Ice Cream for Breakfast

by placers on November 20, 2019 in Outside Insights


Recently, I connected with a dear friend and my first business mentor over breakfast – former radio executive, Cynthia Morgan.   Cynthia was the first business leader I met that “took me seriously” and set a high standard for the type of leader that I wanted to be. We met in a Dale Carnegie class […]

Outside Insights- Why Do I Hike Big Mountains?

by placers on October 22, 2019 in Outside Insights


Steve Jobs once said, “If you really look closely, most overnight successes took a long time.” Man, am I familiar with this phrase.   Many years ago, I decided to become an entrepreneur – my first company, the CBI Group, was born. At that time, I believed that every hour I worked would equate to future value. […]

Outside Insights: The Lake of Life

by placers on October 8, 2019 in Outside Insights


As a member of the Scaling Up community, a strategic coach, and a business owner of a growth-oriented mid-market company, I have had the pleasure of learning life lessons from some of the best leaders and entrepreneurs on the planet. I discuss one of my favorites below – and how I’ve used it to better my life […]

Outside Insights: The Third Purpose of a Business

by placers on September 23, 2019 in Outside Insights


When I was 19, I was the assistant manager of a late-night sub shop on the beach. I served customers, managed employees, and reconciled any issues. At 21 I was the manager at a sporting goods store. With this position, I was tasked with managing a team of ten people, running the budget for a […]

The Life List Story: A Plan for Living Intentionally

by placers on August 26, 2019 in Outside Insights


For my entire life, my father, Alan Burkhard, has been my best mentor. At every turn he would share sage advice on seemingly anything – business, life’s obstacles, career crossroads, really any damn topic that the rest of us knew less about than him.   Today, Alan is a 75 year old retired grandfather who […]

How I Callused My Mind (and Climbed a Mountain)

by placers on August 9, 2019 in Outside Insights


  “Only those who risk going too far can possibly find out how far one can go.” – T.S. Elliott   The truth is, those who know me are tired of hearing about my Mount Rainier climb. I don’t blame them – the preparation was all-consuming for me. In fact, I should start with a […]

Build Your Top 20

by placers on July 26, 2019 in Outside Insights


  Build Your Top 20   We often think of being “results based” as simply achieving outcomes. Getting shit done. Hitting your forecast or sales quotas. Winning. You get the picture. But before you work full-steam ahead towards these outcomes you must clearly and succinctly understand what you’re trying to accomplish. What is the desired […]