What Happens When You Stop Chasing and Start Serving?
In Episode 58 of Outside Insights, I sit down with one of the most influential voices in business and leadership—Bob Burg, bestselling co-author of The Go-Giver.
We dive deep into what makes success sustainable, meaningful, and surprisingly simple: giving value first. Bob shares the origin story of the book, how 24 rejections led to a global bestseller, and why “money is simply an echo of value.”
Whether you’re leading a business, building your career, or looking to grow with integrity—this episode delivers.
The Go-Giver is one of my top 10 most influential books—and one I often give or recommend to others.
In this conversation, you’ll learn:
- The Five Laws of Stratospheric Success and how they apply in 2025
- Why the best salespeople don’t “sell”—they serve
- How one roofer applied Go-Giver principles during the 2008 crisis and thrived
- The difference between authenticity and technique in leadership
- Bob’s favorite personal development book—and the advice he’d give his 21-year-old self
Episode out now — be sure to follow, and share with someone who needs to hear it.
Listen on your favorite podcast player or HERE!
Until next time, friends,
Chris
If this conversation resonates, forward it to a friend or colleague. Insight is meant to be shared.
If you found this conversation with Bob Burg insightful and valuable, make sure to subscribe to Outside Insights, with the links below, for more enriching discussions on entrepreneurship, creativity, and mental health. Join our community of entrepreneurs and thought leaders, and let’s grow together! You can subscribe to the podcast wherever you find your podcasts and on YouTube.
If you enjoyed this, I recommend listening to these past Outside Insights Podcast episodes:
Dr. Wes Bowman on the United States of Amygdala & the Power of Perspective – Episode 57
From IT to BBQ: Jake Ruddy’s Recipe for Business Success – Episode 55
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